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Cookie Policy

How PayMaster Africa uses cookies and similar technologies

Last Updated: December 4, 2024

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, understanding how you use our services, and improving our platform.

This Cookie Policy explains what cookies are, how we use them, and your choices regarding cookies on PayMaster Africa's website and services.

1. How We Use Cookies

We use cookies for the following purposes:

  • To enable essential website functionality
  • To remember your preferences and settings
  • To understand how you use our website
  • To improve our services and user experience
  • To prevent fraud and enhance security
  • To deliver personalized content and advertisements
  • To analyze website traffic and performance

2. Types of Cookies We Use

2.1 Essential Cookies

Purpose: These cookies are necessary for the website to function properly. They enable basic features like page navigation, secure areas access, and transaction processing.

Duration: Session or persistent (up to 1 year)

You cannot opt out of essential cookies as they are required for the website to work.

2.2 Performance Cookies

Purpose: These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This helps us improve our website performance.

Examples: Google Analytics, Hotjar

Duration: Up to 2 years

2.3 Functional Cookies

Purpose: These cookies allow the website to remember choices you make (such as language preferences, region, or login credentials) and provide enhanced, personalized features.

Examples: Language preferences, theme settings, remembered login

Duration: Session or up to 1 year

2.4 Targeting/Advertising Cookies

Purpose: These cookies are used to deliver advertisements relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Examples: Facebook Pixel, Google Ads

Duration: Up to 2 years

3. Third-Party Cookies

We use services from trusted third-party providers who may set cookies on your device:

Google Analytics

Helps us understand how users interact with our website

Google Privacy Policy

Facebook Pixel

Helps us measure and optimize our advertising campaigns

Facebook Privacy Policy

Hotjar

Helps us understand user behavior through heatmaps and recordings

Hotjar Privacy Policy

4. How to Manage Cookies

4.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner. You can choose to accept all cookies or customize your preferences.

4.2 Browser Settings

Most web browsers allow you to control cookies through their settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

4.3 Opt-Out Tools

You can opt out of specific tracking services:

Note: Blocking or deleting cookies may affect your user experience and some features may not function properly.

5. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you do not want to have your online activity tracked. Currently, there is no uniform standard for how to respond to DNT signals, so our website does not respond to DNT browser signals at this time.

6. Mobile Devices

When you use our mobile services, we may use mobile analytics software and identifiers to collect information similar to cookies. You can control these through your device settings:

  • iOS: Settings → Privacy → Tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date.

8. More Information

For more information about online privacy:

Contact Us

If you have questions about our use of cookies, please contact us:

Address: 14 Independence Avenue, Airport Residential Area, Accra, Ghana
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